"Hello, my friends. Stay awhile, and listen..."
Everyone has their story.
When I was seven years old my grandpa and I were traversing through the final layers of Hell to defeat Diablo, the Lord of Terror, and I remember looking up to him as my greatest hero. It was a different journey through hell that he and I went through together years later that became my inspiration for D20.
Grandpa Bill was a lifelong athlete. He was a state champion wrestler, a consistent 10k runner, a scuba instructor, and an epic outdoorsman. He was also my best gaming buddy. I grew up hanging out with him on the internet playing games like Ultima Online, Asheron's Call, Dark Age of Camelot, and WoW. He was a powerful anchor in my life, and the life of my siblings.
In 2005, after several years of changing habits and growing out of touch with his body, he was diagnosed with very late stage cancer. The prognosis was disturbing. It had started in his kidneys and metastasized to his liver and bone. It wasn't a matter of if, but when. He somehow held on with hospice care until I graduated high school in 2007. He was only 67.
That early morning when he died, my grandma and I were alone in the house with him. There was shock in the wake of his loss. We baked brownies together. We walked to the beach. We enjoyed the sunrise. We shared tears.
I remember being confused. I remember being scared. I remember feeling relieved that his pain was over. I also remember feeling resentment towards him for plugging in so intensely and losing complete touch with with his body. He used to get so much joy out of it.
In my ensuing grief I escaped into fantasy universes to distract my mind and I worked out my body to purge my pain. My guildmates, my family, and my girlfriend at the time were all incredibly supportive, but I needed something more cathartic to help me heal. I postponed going to college and turned to nature to help me unplug and process my emotions.
I proceeded to spend several months in wilderness areas of Wyoming and Utah with NOLS, the National Outdoor Leadership School, backpacking, climbing, and skiing. It was during that time that I realized I wanted to spend my life reconnecting people with their bodies. It was the best way that I could combine my love for fitness, fantasy, gaming, and people. I just wasn't sure how I was going to do that, or when.
It took me almost ten years to figure out, and here we are. As both a tribute to Grandpa Bill and to the millions of people out there like us with their own stories, we're launching D20.
Ultimately, D20 is about feeling our best in our bodies, both on and offline.
It's about taking the lessons we learn from our fantasy and science fiction universes and applying them to our physical world.
It's about finding our balance between mental and physical exertion.
It's about knowing when to binge and having the tools to unplug.
It's about putting good stuff into our bodies.
It’s about feeling our best in life.
Our supplement products will always be about solving problems unique to our digital lifestyles. The clothes we make will always be about feeling good, being functional, and looking good. The content we publish will always be useful, thoughtful, and/or entertaining.
We want D20 to be a banner for people to rally around who love nerd shit and love to move, or want to learn how to move.
We don't care about selling six packs abs. We care about selling performance, empowerment, better body chemistry, and better feelings.
We are here for anyone who wants to be here. Whether you're a cheerleader who loves Khal Drogo, a dungeon master who is obsessed with Tom Brady, or just a person who exists, there's a place for you in our community.
Everyone has their story, and we all will go through hell at some point in our lives. We hope to equip you and train you to face your demons with the strength and power of the heroes you are.
Welcome to the party.